1. Pick a Topic well
Others
have gone before and are generalists. You didn’t get there first, so you are
going to have to focus on a specific topic.
2. Know your audience
Realize
that not everyone who reads your blog will automatically know what a 12b6
motion is. Unless you only want a super-specialized audience, make sure you
explain (or link to) explanations.
3. Write with your own voice, in
your own style.
But
remember to keep things professional, if that is your focus.
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